Business

A tasty slice of marketing in Nelson

Nelson’s Melissa Welsh attended the Professional Photographers of Canada — British Columbia awards banquet and won the “Best Wedding Album” category for her “Rocky Mountain Wedding” photos of which this is one example. - Melissa Welsh photo
Nelson’s Melissa Welsh attended the Professional Photographers of Canada — British Columbia awards banquet and won the “Best Wedding Album” category for her “Rocky Mountain Wedding” photos of which this is one example.
— image credit: Melissa Welsh photo

Being recognized by one’s peers is often the purest form of flattery. Driven to impress those who are on the same page, personal satisfaction is fostered when colleagues hand out honours. Local photographer Melissa Welsh was recently recognized for putting her best lens forward.

At the annual awards banquet of the Professional Photographers of Canada – British Columbia held at Sun Peaks, the Nelson photographer was awarded “Best Wedding Album” for her album “Rocky Mountain Wedding.” She also received a honourable mention in the Pictorial Class for her image of Kootenay Lake entitled “Wishing for Wind.”

“It is an honour to be recognized by my peers with such a prestigious award for my photographs,” says Welsh, “I look forward to competing at the national level in Vancouver this spring.”

The Professional Photographers of Canada – BC is the provincial association for professional full-time photographers, representing over 240 of the best photographers in the province. The association’s mission is to promote and foster the personal ethics and professional development of the working photographer. This is their 68th year as an organization representing professional photographers across the province.

 

Janet Skolka, owner of Jilly Bo Billy is in the top ten! Last month, she competed with 275 mom-run businesses for MOMpreneur award of excellence for 2013. It’s an annual competition presented in part by ParentsCanada magazine and sponsored by children’s Education Funds Inc.

The mom and businesswoman sells high-end boutique kids clothes at discount taking advantage of past-season, samples and overstock sales.

Skolka had her start online               (jillybobilly.com) and after growing out of her home, she expanded to include a storefront at 422 Herridge Lane last October.

“It was great to start out home-based when my daughter was so little. Now at three, she is right in there letting everyone know what she thinks they should buy,” laughs Skolka. “I think it’s important to have my kids watch how much goes into running a business. They have been there every step of the way.”

Judges are reviewing the top 10 Mompreneurs chosen through online voting and will announce the winner on March 2. The first place prize is 30k in cash and prizes including an ad in ParentsCanada magazine worth $6,000 and mentorships with successful Canadian business people, like the legal adviser to Dragon’s Den.

 

Gray Creek’s Tom Lymbery is profiled in the current issue of Scrivener, the quarterly journal of the Society of Notaries Public of BC.

Lymbery, the semi-retired proprietor of the Gray Creek Store, has been a rural notary since 1961.

“I receive much satisfaction to be able to save local people the six hours needed to make a trip to Nelson or Creston to have a signature or document certified,” he says in the interview. “For busy people, that is a wasted day.”

Lymbery can administer oaths and take affidavits, but he isn’t allowed to offer advice or draw up documents. His area of service is restricted to a 25-mile radius on the East Shore of Kootenay Lake. You can read the whole thing at notaries.bc.ca/scrivener, pages 36 and 37.

Lymbery’s autobiography, tentatively titled Tom’s Gray Creek — A Kootenay Lake Memoir, will be published this year to coincide with his family store’s 100th anniversary.

 

Similar to a pie, a well-implemented marketing campaign has a recipe for success. The 7 Slices of Marketing Success teaches you this recipe for success.

Juggernaut Marketing Communications and Selkirk College have teamed up to offer this business course touted as “a rare opportunity to improve their return on investment.” A fun and educational opportunity, it is designed for established businesses looking for ways to improve their existing marketing and sales.

Working with local businesses for 10 years, Juggernaut has created a complete method to help people enjoy the marketing process, increase controls and visibly see what is working and what isn’t. The 7 Slices of Marketing Success are what is needed to create and utilize a successful marketing plan. They include sales, direct contact, online, publicity, promo/events, advertising and fusion.

“The 7 Slices of Marketing Success Program came from the overwhelming need expressed by clients, and businesses desire to take control of their marketing and enjoy the process,” says Chris Holland of Juggernaut Marketing Communications. “Once you have control and understand the big picture, the details fall into place and you will see the success in your own marketing endeavours.”

The program begins February 22 at the Silver King campus of Selkirk College. It’s being offered Fridays, 1 to 4 p.m. For more information call Silver King campus 250-352-6601 or online at Selkirk.ca/ce or contact Chris Holland at 250-505-5016.

 

A “BC Jobs Start Here” job fair is being held in Castlegar next week. Aiming to connect job seekers with local employers, the fair will also provide information on work opportunities, career trends and skills training.

The fair is one of 24 being held throughout the province and are a continuation of the ones held in BC last fall. Check it out between 11 a.m. and 6 p.m. on February 21 at Selkirk College, 301 Frank Beinder Way.

 

The Southern Interior Innovation Fund and its local investors are seeing their funding pay off.

Vineyard Networks Inc., a network management company located in Kelowna, has been acquired by Procera Networks of Fullerton, California. Southern Interior Innovation Fund provided equity capital to Vineyard two years ago and served on its Board of Directors up to the date of the acquisition. Kootenay Savings is a significant investor in the Southern Interior Innovation Fund.

Vineyard CEO Jason Richards, now senior vice-president Global Development for Procera Networks commented on both the acquisition and the involvement of the Southern Interior Innovation Fund.

“We view this transaction as more of a merger of two companies than an acquisition as Procera has hired all 34 of our employees with significant responsibilities to senior Vineyard team members,” he said. “We could not have got this far without the support and investment of the Southern Interior Innovation Fund. It is particularly gratifying to know that the majority of the investors in the fund are local credit unions whose members live in the Southern Interior.”

Brent Tremblay, CEO of Kootenay Savings, is also very pleased with both the investment return for the fund and the economic benefits that will accrue to the Southern Interior.

“We invested in this fund because it offered companies like Vineyard Networks a combination of equity capital and hands-on mentoring expertise so it’s great to see a successful outcome,” he said.

The Southern Interior Innovation Fund is a private equity fund focusing on emerging businesses located in the Southern Interior. Kootenay Savings is an investor in the fund alongside Heritage, Nelson and District, Interior Savings, Salmon Arm Savings, and Columbia Valley Credit Unions.

In addition to the Credit Unions, other investors in the fund include the Southern Interior Development Initiative Trust (SIDIT), and the founding Directors of SIIF.

 

If you have an item for The Biz Buzz, email Kirsten at reporter2@nelsonstar.com

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