The Instagram post by Jason Mraz that highlight's Nelson artist Kate Moran's artwork.

A different way to connect

When Moran received a shout-out from rock star Jason Mraz on Instagram and Twitter

Today’s story on Kate Moran is an interesting tale of a local artist carving out a career doing something she loves. It’s also an example of just how important social media has become in today’s society.

When Moran received a shout-out from rock star Jason Mraz on Instagram and Twitter, it provided her a reach into areas well beyond our region’s craft markets and tiny economy. Having her skills recognized by a celebrity with massive social media appeal is invaluable advertising for her creations.

In this story you can read about the latest project from Nelson Kootenay Lake Tourism. The beautifully put together video is getting some serious legs on the internet, bolstered by Facebook and Twitter. It’s being viewed by thousands of people around the world and will eventually pay dividends in the form of more visitors to our region.

Social media vehicles like Facebook, Twitter and Instagram can be easily dismissed as an idle waste of time. Catching up with old high school chums and watching cute cat videos is not exactly making the world a better place.

But if it’s used correctly, social media opens up new worlds and breaks down walls. The ability to spread information on a massive scale is mind boggling. Denying its importance is like living in a cave. You can choose to live in the darkness of the past or emerge into the brightness of today’s exciting world.

The Nelson Star puts a great deal of effort into the social media aspect of our business. We’ve made great strides and it has helped make this newspaper more successful. That social media boost helps us continue to provide a quality print product twice a week in these trying times, which in turn benefits our community.

Nothing tops the experience of breathing in the Kootenay outdoors or strolling through the downtown market in search of local artisan treasures. That’s real life and that’s where true connections are made. But in today’s fast-paced world, social media can open doors we never knew existed and that too has become an important part of the way we live.