Nelson and District Chamber of Commerce executive director Tom Thomson wants you to help paint the city's downtown.

Cheering for the underdog

Nelson and Rossland now hold the mantle as the best ski town in North America.

When snow covered our streets and big powder days were in our dreams, Nelson residents and supporters were asked to vote in Powder Magazine’s Ski Town Throwdown online competition. It seemed like an impossibility that a tiny town in BC could take down titans like Salt Lake City and Whistler.

Then a funny thing happened.

Nelson and Rossland now hold the mantle as the best ski town in North America. It was an incredible effort to out-vote much larger competition and the title is now something we use to help promote our community. It’s a boost to our economies and esteem.

We’re now being asked to rally the troops again for an online onslaught that could pay huge dividends to our town.

As you can read in this story, Nelson is in the running for the Benjamin Moore “Main Street Matters” online contest. The winner will get a fresh coat of paint in its downtown. We are matched up against Kamloops, Penticton and Parksville in the BC bracket.

Our downtown is our gem. It’s a core that distinguishes us from the average. It gives us our charm and storybook feel. It has also gotten a wee bit shabby in recent years and could use a fresh coat of paint.

Once again we appear to be the underdog. Kamloops and Penticton have much larger populations. Parksville is one of Vancouver Island’s prime locations. On paper it would seem we don’t stand a chance. Or do we?

As the Powder contest proved, Nelson’s spirit and following is powerful. Not only do we love our community, so many others who have visited feel the same.

To win this contest it will take dedication. You can vote every day and you can encourage all your social media contacts to do the same. Simply head to paintwhatmatters.ca to get started.

We once again have the opportunity to show the underdog is strong and our collective spirit is what helps make Nelson great.