People may be familiar with the saying “the credit union difference”. The acts of 60 local credit union employees have made that difference, since Thursday was the day that Nelson & District Credit Union broke through the $3 million mark in community giving from its 15 year old Community Investment Program.
Some might call it a coincidence that World Kindness Day fell on the same day the credit union reached this impressive milestone, but it is not.
To celebrate kindness, community and co-operation, each employee played a role in surpassing the $3 million mark in giving by identifying a volunteer in the community that stands-out to them.
The Credit Union then donated $100 to the local organization that the chosen volunteer is affiliated with, in the name of that outstanding volunteer.
Doug Stoddart, CEO stated, “We have wanted to make this a special day. The power of each employee calling one community member in a day to share this good news, and the trickle-down of the selected volunteers sharing with their local organizations, is something we hope will resonate through the community and demonstrate how different we are from the banks.”
In addition, Stoddart mentioned, “We are emphasizing this $3 million milestone. As members support us with their deposits and borrowing needs, we will continue to put our profits back into community programs that strengthen our social infrastructure.”
When the Credit Union’s Community Investment Program started, the purpose was to support the many community groups and devoted volunteers to ensure our communities are sustainable and vibrant.
“As a community based financial institution, Nelson & District Credit Union has had, and will continue to have, many great opportunities to lead by example,” explained Tom Atkins, manager of marketing and relationship development.
“It is the support from our dedicated members that allows our Credit Union to continue to care for and be engaged in the communities we serve, along with our devoted employees that are familiar with each community we serve, that will always serve to set our financial institution apart.”