Focusing on Kootenay Lake as a the destination

The Nelson Kootenay Lake Tourism Society welcomed its new executive director last week.

New Nelson Kootenay Lake Tourism Society executive director Diana Ducs plans on bringing her love for the region to her post as she works on bolstering the area’s reputation.

The Nelson Kootenay Lake Tourism Society welcomed its new executive director last week.

Diana Ducs will now be heading the destination marketing organization that looks after the 200 kilometres of Kootenay Lake shoreline from Nelson to Kaslo.

“My role really is to try and create an energy and a vibrancy about the community,” says Ducs, adding that she aims to spread that vibrancy to areas like Seattle, Calgary, Edmonton, Spokane and more.

“I believe in this area,” says Ducs, who saw the position as an opportunity to be even more a part of the community after former executive director Graham Edwards — who is continuing to do tourism consulting both locally and regionally — moved on.

Tom Thomson, of the Nelson and District Chamber of Commerce, says Edwards played an important role in the development of the organization.

“The Chamber of Commerce hired Graham Edwards on a consulting contract to assist with the establishment of the organization,” said Thomson. “He was certainly instrumental in helping to get the initial accommodator/stakeholder agreements in place in order for the organization to be established and allow for the implementation of the two per cent additional hotel revenue tax that keeps the association self-sustaining with our annual funding generated through the accommodation tax.”

Thomson says Edwards has been a valuable resource in developing preliminary marking strategies, branding and creating marketing materials such as brochures and their website.

Ducs says she’s excited about stepping into a marketing strategy to economically reach potential visitors.

“We’re an amazing place to visit, and we have an abundance of attractions in sports, culture and history,” says Ducs.

It was those attractions that sparked her interest in the area when she first visited in 1994.

“I was here for a sports tournament and it was just dreamy… I definitely had a sense that there was something here I wanted to come back to, and I visited a couple more times before I moved here,” she says.

Ducs has been a Nelson resident for the past five years and says her passion for the area has only grown.

“My love for the area is extremely passionate. I think I can feed that energy off to other people too,” she says.

“[We’re] pleased that Diana’s has agreed to take on the newly expanded full-time role as executive director,” said Thomson, adding that her diverse background and contacts developed through her career in the marketing and communications department at Selkirk College will be an asset.

Ducs’ office is located in the Chamber of Commerce building, and encourages frequent visitors.

“I’d love to build relationships and collaborate with the people that make this community so alive.”

For more information on the society, visit nelsonkootenaylake.com.

 

 

 

 

Just Posted

Puff, puff, pass: Cannabis is officially legal across Canada

B.C. has only one bricks-and-mortar marijuana store

Nelson candidates debate climate change at forum

Mayoral and council candidates had the chance to speak on five fictional resolutions

UPDATE: Nelson man who swam naked with sharks arrested

David Weaver, 37, will face mischief and assault charges

Three Nelson marijuana dispensaries to remain open after legalization

Nelson’s police chief has no plans to close them down

Michelle Mungall’s baby first in B.C. legislature chamber

B.C. energy minister praises support of staff, fellow MLAs

VIDEO: How to roll a joint

The cannabis connoisseur shares his secrets to rolling the perfect joint

Scope of Hurricane Michael’s fury becomes clearer in Florida Panhandle

Nearly 137,000 Florida customers remain without power from the Gulf of Mexico to the Georgia border

Streamlined pardon process for pot possession convictions in Canada

Feds say legalization is first step towards objectives of getting pot out of the hands of kids and eliminating black market

Boeser tallies in OT as Canucks beat Penguins 3-2

Vancouver wins without star rookie Pettersson

Mayor of Kamloops says ‘history has been made’ with vote on B.C.’s lone pot shop

The store to be run by the province in B.C.’s Interior is opening Wednesday as pot sales become legal across Canada

New bus route to ‘replace’ Greyhound along Trans-Canada Highway

Rider Express Transportation says they will soon begin a bus service from Winnipeg to Vancouver

U.S. pot firm urges Trump to deny Canadian producers ‘competitive advantage’

The challenge for U.S. firms lies in the fact that while recreational cannabis is legal in nine states and medicinal pot in 22 others, it remains illegal under federal law

Government says imprisoned Canadian terror suspects must face consequences

Public Safety Minister Ralph Goodale showed little sympathy Tuesday for such individuals who now want to return to Canada

How rules for inmate segregation in Canada will change under Bill C-83

Federal government proposing changes to rules around inmates in federal correctional institutions

Most Read