Greg Malpass is among this year's Forty Under 40 as chosen by Business in Vancouver.

Greg Malpass is among this year's Forty Under 40 as chosen by Business in Vancouver.

L.V. Rogers alumnus named to Forty Under 40 list

Business in Vancouver will honour Nelson-raised Greg Malpass as one of its Forty Under 40 at an annual awards gala on January 30.

Business in Vancouver will honour Nelson-raised Greg Malpass as one of its Forty Under 40 at an annual awards gala on January 30.

Malpass is founder and CEO of Traction on Demand, a Burnaby consulting and cloud software development firm. Since 2006, it has grown from a one-man operation to a staff of over 70.

Malpass, 37, graduated from L.V. Rogers in 1994 and attended Simon Fraser University. He tells Business in Vancouver he planned to follow in his father’s footsteps and become a doctor, but after struggling in his first semester switched to the business faculty — a propitious move.

He and his family now live in Port Moody.