Destination BC may help bring more international tourists to Nelson.

New tourism push by province welcomed

Nelson Kootenay Lake Tourism pleased with plan to revive an industry-led model of promoting BC to international tourists.

Nelson Kootenay Lake Tourism is among the destination marketers applauding the BC government for reviving an industry-led model of promoting the province to international tourists.

“It sounds like an extremely positive move,” Nelson Kootenay Lake Tourism executive director Dianna Ducs said of the news that a new crown corporation will manage BC tourism beginning next spring.

She hopes the change will result in better communication between provincial tourism marketing and the community destination marketing organizations like Nelson Kootenay Lake.

“Trying to get our message heard by one government minister can be a lot more challenging than just talking to our industry partners.”

The new crown corporation, called Destination BC, will take control of tourism operations beginning April 1. It will be governed by a board made up of nine government-appointed private sector directors. There will also be a tourism marketing committee, made up of representatives from each of the province’s six regional tourism destination marketing entities, including Kootenay-Rockies Tourism.

The model mirrors how Tourism BC was run, until it was disbanded in late 2009. Former Premier Gordon Campbell handed the task of attracting out of country visitors to a provincial ministry, but now Premier Christy Clark has put the wheels in motion to reverse the decision of her predecessor.

Clark announced the change at a press conference in Vancouver earlier this month.

She and Jobs, Tourism and Innovation Minister Pat Bell said the new crown corporation will focus on attracting international tourists from Asia, especially China and India.

Ducs said if the organization helps bring more international tourists to our area, it could change what types of activities our visitors will demand.

“We might have to adapt, tourism wise, to provide the services that these groups are more likely to enjoy,” Ducs said, noting bus tours and group adventure tours could gain popularity. “We’ll still be authentic and true to who we are. We aren’t ever going to be a Banff, and that’s why people come here — for the community.”

Clark hopes Destination BC will help increase tourism revenue to reach an annual target of $18 billion (a $4-billion increase) by 2014.

Just Posted

Smoky skies force flight cancellations

Air quality in West Kootenay also a health concern

Castlegar bridge designed by architect of collapsed Italian bridge

Riccardo Morandi designed the Kinnaird Bridge, which is part of Highway 3.

Columbia River Treaty negotiators met in Nelson this week

Next session is in Portland in October

UPDATE: Fire forces closures and delays on Highway 3 at Kootenay Pass

Motorists should detour using Kootenay Lake ferry

Evacuation alert issued for City of Kimberley

Three hours after an evacuation order was issued for the St. Mary Valley, an evacuation alert was issued for the nearby community of Kimberley.

PHOTOS: B.C. city wakes up to darkness under wildfire smoke

The rest of the province also dealing with thick haze as smoky skies continue

Safeway union urges prejection of mediator recommendations

Says mediator asks for too many concessions

Fire chases B.C. crews out of their own camp

Crews in Burns Lake had to leave after a wildfire reportedly overtook their sleeping quarters

To address peacock problem, B.C. city moves ahead on trapping plan

Surrey’s new bylaw focuses on ensuring people no longer feed the birds, ahead of relocation

Hospitals to see ‘delays’ in care after losing Saudi students, health group says

About 1,000 Saudi residents called back to kingdom after suspending diplomatic relations with Canada

Bernier diatribe against ‘extreme multiculturalism’ boosts Liberal coffers

Party spokesperson Braeden Caley says online donations doubled, social media engagement quadrupled

‘Disjointed’ system hinders British Columbia First Nations in wildfire fight

More than 550 wildfires were burning in B.C. and crews were bracing for wind and dry lightning

Federal government announces over $115 million to Royal Canadian Navy

Defence Minister Harjit S. Sajjan was at Victoria’s CFB Esquimalt to announce missile system upgrades

RCMP nab prolific car thief after month-long, B.C.-wide search

A province-wide warrant was issued for Brian Robert Stephan in June for a litany of offences

Most Read