Barbara Crowhurst will be in Nelson on Monday for a special workshop.

Special workshop in Nelson looks towards a retail makeover

The Nelson and District Chamber of Commerce and NAED Partnership is bringing in one of the best retail minds in North America.

In order to stay competitive in today’s rapidly changing retail environment, one of the best tools for success for business owners is information.

On Monday the Nelson and District Chamber of Commerce and Nelson and Area Economic Development Partnership is bringing in one of the best retail minds in North America. Barbara Crowhurst will be delivering a workshop called Retail Makeover: Keys to Retail Success and Best Practices.

“We all know that the world is changing,” said Chamber manager Tom Thomson. “We are trying to make sure that local retailers are staying as competitive as possible.”

Crowhurst will be speaking about effective marketing. At the core of this basic strategy is bringing new customers into your store and increasing the number of times existing customers come in to your store.

Key points Barbara covers are defining your market place, what is your potential customer base, knowing who your competition is, using technology effectively, social media, website, your customer data base, today’s traditional advertising and how best to maximize effective, using a POS system, creating a promotional calendar and the best marketing practices for retail success in today’s economy.

“She will be able to provide people with tools they may already doing, but other ones may not be,” said Thomson.

On-line shopping and the lure of American retail has caused concerns for local small businesses, but Thomson said with a regional market of 60,000 to 70,000 shoppers the customers are out there.

“For many we are the retail destination shopping area for this region,” said Thomson. “We know there are lots of folks that come over from Trail, Castlegar, Nakusp and some of the smaller communities in our region. We have a really good retail mix, but there are still lots of ways retailers can continue to improve and continue to enhance our reputation to make customers feel even better.”

One of the local examples Thomson looks to is Mountain Baby which can be found on Baker Street. Owner Judy Banfield has taken the business from its Comfort and Joy beginnings, transformed her retail headquarters and moved into the new world of marketing with mountainbaby.com.

“The retailers have to do something as well,” said Thomson. “The city can’t fix all of their issues, the business community has to continue to evolve.”

Crowhurst is a retail specialist, business coach, writer, international speaker and trainer. Her comprehensive and detailed approach to retail comes from years of working in the industry.

Her career has taken her from working with some the largest corporate retail stores in North America to consulting with thousands of owner-operators since becoming self-employed 12 years ago. Crowhurst’s company is leading the way with innovative services such as retail business coaching sessions, one on one coaching and consulting by phone or in person.

The workshop is set for Monday, October 29 at the Prestige Lakeside Resort from 1 to 4 p.m.

 

Just Posted

Kootenay Lake’s first marine waste pump-out opens

Sewage facility is located at the Prestige marina

1919: Nelson doctor drowns in Kootenay Lake saving child

And other news from a century ago in the Nelson Daily News

Lily Taylor, Levi Taylor win medals at Ogopogo Open

The local weightlifters were among seven Nelson athletes competing at the event

CHECK THIS OUT: Read B.C.! A roundup of books about our fair province

The Nelson Library’s Anne DeGrace gives us a B.C. Day book list

Nelson Leafs trade goalie Hunter Young to Rockies

Nelson will have an all-new duo between the pipes next season

VIDEO: Langley Ribfest met with protesters

Groups that oppose the event for various reasons plan to be on site each of the three days.

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

‘I’m just absolutely disgusted’: Husband furious after B.C. Mountie’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

PHOTOS: Weapons seized at Portland right-wing rally, counterprotests

Not all who gathered Saturday were with right-wing groups or antifa

Discussion on grief and loss between Stephen Colbert, Anderson Cooper goes viral

The exchange includes emotional question from Cooper, and outlook on grief as a child

Toronto activist calling on federal parties to nominate more black candidates

Fewer than 20 black Canadians have been nominated so far, including some Liberal MPs seeking re-election

Most Read