B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Nelson considers amnesty on parking fines

Drivers with backlogged fines would have until January to apply

EDITORIAL: Federal NDP challenges evident on Kootenay campaign trip

NDP Leader Jagmeet Singh tours the Kootenays in support of local MPs, proportional representation

Columbia Basin Trust announces grant for technology upgrades

The deadline for organizations to apply is Dec. 17

Leafs fall to Braves, Twitter fight breaks out

Nelson gave up two goals in the third en route to a 4-2 loss

Cardiac arrest survivor saved by passerby

People who know CPR can now register with a new phone app to notify them of nearby emergencies

Police aim to prevent retaliation after Hells Angel found dead under B.C. bridge

IHIT confirms Chad Wilson, 43, was the victim of a ‘targeted’ homicide

B.C. lumber mills struggle with shortage of logs, price slump

Signs of recovery after U.S. market swings, industry executive says

25% of Canadians still won’t say they use pot, survey says

Statistics Canada poll says Canadians on average were 18.9 years old when they first tried pot.

Kootenay music mentor crushed by stolen sax, sheet music

Anyone with information is urged to call Crime Stoppers or the Trail RCMP at 250.364.2566

Canucks’ 50/50 jackpot expected to surpass $1 million

The guaranteed prize for one lucky winner will be $500,000 minimum when Vancouver hosts LA Nov 27

The latest advent calendar trend: Holiday cannabis

A Canadian company is giving people from coast to coast a new way to celebrate the Christmas countdown.

B.C. woman allegedly threatens to rip out intestines of American man

A Kamloops-area woman is accused of harassing and threatening to disembowel an American man

B.C. model looks a lot like expanded taxi industry, ride-hailing group says

Ridesharing Now for BC says it had hoped the bill would be more customer-driven like in other cities

Otter makes a snack out of koi fish in Vancouver Chinese garden

Staff say the otter has eaten at least five fish

Most Read