Grammy Award-winning singer Meghan Trainor could host a concert in Nelson this summer, but it might also end up in Moose Jaw, Morin-Heights, Que., Mulmur, Ont., or Port Hawkesbury, NS. It all depends on who wins the Air Miles Detour music competition.
The campaign will be kicked off tomorrow with a dance party in the Hall St. Plaza, featuring local bands Moontricks and Red Eyed Soul, from 11 a.m. to 4 p.m. After that Nelson supporters are encouraged to register for Air Miles and start shopping, as each Air Mile earned is considered a vote for their community of choice.
(You don’t have to live in Nelson to support the city.)
In announcing Trainor as the performer Wednesday, Air Miles also praised each community and released a short video depicting them.
“Nelson is a unique community that has drawn in arts and culture lovers seeking peace of mind since the hippie scene of the 1960s,” read a press release. “People of all ages have made the conscious choice to move to this picturesque place and music has been one of the biggest unifying threads among them for decades.”
Meghan Trainor co-wrote “All About That Bass,” a song that became a viral hit in 2014, and Rolling Stone deemed her the year’s “Most Unlikely Pop Star.” Her style is described as “neo-retro” and as a mixture of pop, doo-wop and blue-eyed soul.
Voting for the contest takes place in May. If Nelson wins, the concert will be held this summer.
Trainor has a new album called Thank You coming out in May.