It's a tough task for a new band to choose a name when they come together.
Sometimes it's a band member's name, a saying, an influence or something completely unknown.
It's also a commitment to choose a band name, it's similar to naming a child, you're basically stuck with it for life.
The Edmonton band Shout Out Out Out Out, in some ways regrets the way they named their band, but it reflects the roots of the project.
"One of the things with this band is when we started it, we started it mostly just to experiment with making a style of music that we're not used to and also just to bring in our friends and we never really intended to play for more than 50 people in basement kind of thing, but it wound up clicking on a large level," said one of the founding band members Nik Kozub.
"Our first show was was that kind of thing it was just a party. That was also kind of the idea behind the name of the band, which I think we all regret naming the band the way we did, the idea was that we were giving shout outs to our friend from the stage, because we thought it was just going to be our friends in the crowd."
Since playing that party things have in a sense snow balled for Shout Out Out Out Out.
The six band members no longer load into their cars and haul their gear across Edmonton.
Now they are flying and travelling across the continent bringing their hybrid of dance music with punk rock undertones to new audiences.
"I wouldn't say that it's always easy being in this band. There's a lot of logistic stuff that's kind of a pain. It's a lot easier to haul six people and a bunch of gear in all our cars down to someone's small show or a house party. It's a different matter all together to take it across the continent," said Kozub.
Most of the band members have roots in the punk rock world.
Even though Kozub grew up with the sounds of his dad's synth pop band, he ended up playing all age shows in Edmonton with punk bands.
"I was pretty into Bowie as a kid. My parents took me to see David Bowie three times when I was pretty young. I actually wound up doing a slide tape presentation for my Grade 4 class on the life of David Bowie," he said.
"I kind of grew up playing in punk bands and rock bands. I was into stuff like Cocteau Twins. My tastes have always been all over the map pretty much."
It was in Kozub's Edmonton recording studio that Shout Out Out Out began to form.
"It started initially because myself and Lyle [Bell] from our band had been working on a record for one of his previous bands," he said. "I run a studio in Edmonton and they were recording at my studio and what essentially happened was that I got asked to write some music for a film, and the film wound up not happening, but I decided to start on that music and that project doing mostly electronic stuff which was a new direction for me to go in. I had gotten into a lot of synth based live bands as well as some DJ stuff."
Kozub approached Bell because of his experience with synth music and the two began working on some tracks for the film.
But when the film went under, the pair took the songs they had already made and decided to turn it into a band.
"We took those songs and started a new project that got out of our comfort zone of just playing rock music and got us using new instruments. It was kind of a way for us to expand our horizons," said Kozub.
He had also been talking to Shout Out Out Out Out bandmate Jason Troock about pursuing an electronic project so as things started to develop Troock was added to the group.
"He joined the band, and then everyone else we kind of hand picked from the best people that had come through my studio," said Kozub. "All the people that I enjoyed recording the most were people that were approached to be in this band, and that worked out really well because I ended up getting people I knew, liked and clicked with creatively, and we're all still really good friends."
The band never expected for them to make the move from house parties to Juno nominations.
"We're all absolutely blown away and surprised," said Kozub. "We've talked a lot of times amongst ourselves of all the bands we've played in, because we've all played in a lot of bands, this is the one that clicked, and wow, who knew. We really had no idea. We're really grateful and it's still a really fun band to play in. I'm glad it worked out that way."
Shout Out Out Out Out is in the studio working on their new album which Kozub hopes will come out in a few months.
"We likely will play some new stuff," he said about their Friday night show at Spiritbar. "We have been playing three of the new songs in the set recently so I imagine we probably will on this tour too."
Shout Out Out Out Out will share the stage with Toronto's The Midway State.
Ticket information for Friday's show is available through the Hume Hotel.