Salvation Army Food Bank in Prince Rupert has shelves that are almost bare. Due to the COVID-19 pandemic food supplies are short in most food banks throughout Canada. (Photo: K-J Millar/The Northern View)

COVID-19: Rogers to provide Food Bank Canada with one million meals

The Canadian media company is also launching a major awareness campaign

Food Banks Canada (FBC) directly supports 650 food banks, helping thousands of programs across the country, and some are at a critical point, when it comes to having enough food to provide for those in need.

With that in mind, FBC has announced a goal of raising $150 million to fund the public’s need for food for the next 90 days, and Rogers is stepping up in a big way.

The Canadian media company is donating one million meals and helping raise awareness of this urgent need through a national awareness campaign to help fill the shelves. It will also be launching a food bank awareness campaign that will reach more than 30 million Canadians each week across the country. Beginning this week and airing for the next four weeks, the public service announcements will air in high rotation across Rogers’ suite of media assets, driving donations by individuals and companies to foodbankscanada.ca to help ensure our neighbours living with food insecurity in communities across the country have enough food to make it through this public health crisis.

Additionally, through employee contributions and a corporate donation, Rogers will bring more than one million meals to families across Canada.

“During these challenging times, we all want to find ways of helping one another. Nobody should have to worry about where their next meal is coming from,” said Joe Natale, president and chief executive officer, Rogers. “Partnering with Food Banks Canada is one way our Rogers family of 25,000 team members can help. We hope to encourage fellow Canadians and other corporations to contribute in any way they can. Together we can all do our part to make these uncertain times a little easier.”

“While there is always a need, the increased demands of COVID-19 has made helping the most vulnerable people in our communities that much harder. I’m impressed with the devotion and the ingenuity of the food bank network but we can’t continue to offer these services to Canadians without support,” said Chris Hatch, CEO, Food Banks Canada. “We are very appreciative that our friends at Rogers have helped lean in and support us during this crisis. Every action matters now more than ever, as we try to put our collective arms around this growing, essential need.”

Canadians who can help make a contribution of any size are asked to visit foodbankscanada.ca to help reach Food Banks Canada’s goal of raising $150 million. Donations will support Food Banks Canada to provide local food banks with the resources they need to adapt their client delivery processes in light of social distancing, manage demand with a decrease in volunteer resources, purchase much-needed staples and help clients in quarantine situations by providing essential food supports to them in home.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

From baseball stars to forest fires: Southeast Fire Centre water bomber has an interesting past

Tanker 489 is stationed in Castlegar this year, but in the 1960s it belonged to the L.A. Dodgers.

RDCK to implement new emergency alert notification system

System also includes sends alerts for water advisories

RDCK prepares anti-discrimination, anti-racism policies

Also: building codes, wildfire mitigation, parks openings, and Winlaw boardwalk

LETTER: Prepare a go-bag

From reader Jane Merks

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

B.C. identifies 20 new COVID-19 cases, travellers specified in count

Pandemic total 3,028 cases, 51 people from outside Canada

Survey, hotline launched amid probe into racist blood-alcohol guessing game at B.C. hospital

Mary Ellen Turpel-Lafond has been appointed to lead an investigation by Health Minister Adrian Dix

Canadian policing organization calls for decriminalization of simple illicit drug possession

Canadian Association of Chiefs of Police want policing focus of opioid crisis to be replaced with a health one

Filing deadline in RCMP sexual-harassment class-action extended due to COVID-19

Plaintiffs now have until January 2021 to submit claims for up to $222,000

Jamie Bacon pleads guilty to charge in Surrey Six case

The plea brings an end to a complex legal case that has spanned more than a decade

Hefty undeclared driver charges piling up, ICBC warns customers

Average extra penalty $2,971 after an at-fault accident

B.C. appeals judge’s decision to leave three clubhouses in Hells Angels hands

The province has filed two notices of appeal related to the B.C. Supreme Court decision

Conservation officers relocate Spirit bear known to roam northwestern B.C.

Bear roamed valley north of Terrace for many years

B.C. premier applauds call to decriminalize drug possession

Police shouldn’t struggle with health issues, Horgan says

Most Read