An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

Driver gets $109 ticket after truck with TV-sized advertisements seen in Victoria

The MVA has restrictions on illuminated signs to minimize distracted driving

Locals may have noticed a garish vehicle driving in downtown Victoria last week: a delivery truck plastered on three sides by screens emitting an advertisement.

The advertisement was for a rheumatoid arthritis drug called Simponi Golimumab, likely in town to accompany a conference held by the Canadian Rheumatology Association (CRA) from Feb. 26-29.

A photo of the truck was posted online, causing many people to question the safety of it as a distraction to other drivers.

ALSO READ: What exactly counts as distracted driving in B.C.?

Black Press Media reached out to the CRA about the ads, which were apparently not condoned by organizers.

“I can confirm that the CRA Annual Scientific Meeting sanctioned events are only taking place on site at the Fairmont Empress and Victoria Conference Centre,” said Kevin Baljnauth, marketing and communications manager with the CRA in an emailed statement. “Any digital mobile advertising is not sanctioned by the CRA or part of our meeting’s scientific agenda.”

Besides being bright and tacky, the ad truck is completely illegal under B.C.’s Motor Vehicle Act.

ALSO READ: Loose pets in the car can cost $109 fine, says Saanich cop, plus ICBC point

“Section 4.27 of the B.C. Motor Vehicle Act Regulations sets out the conditions for the use of an illuminated sign on a vehicle. These conditions are in place to ensure that illuminated signs do not cause drivers of other vehicles to be distracted by the bright light emitted from these signs,” said the Ministry of Transportation in a statement to Black Press Media.

“In this particular case, the vehicle is operating with three illuminated signs (one on each side, one on rear). This operation is contrary to the regulations which allow for only one illuminated sign on a vehicle. For reference, the regulations allow for one sign that must be mounted on the roof of the vehicle, must be illuminated only to the sides of the vehicle and not to the front or rear, and the illuminated sign must not be more than 3,000 cm squared on each side.”

Members of the ministry’s Commercial Vehicle Safety and Enforcement (CVSE) branch tracked down the vehicle to enforce the laws, fining the driver $109.

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

distracted driving

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nelson’s police chief retiring

Chief Paul Burkart has given notice for the spring of 2021

Fresh local food for families goal of new West Kootenay EcoSociety program

Produce from three local organic farms will be delivered weekly to 54 low income families

LETTER: Park road only fit for a tank

From reader Sheila McCormack

B.C. records new COVID-19 death, 85 more cases; Horgan calls on celebrity help

This brings the total number of active confirmed cases to 531 across the province

Horvat scores 2 as Vancouver Canucks beat Blues 5-2 in NHL playoff opener

Game 2 in best-of-seven series goes Friday night

Teachers to get 2 extra days to prepare for students’ return, now set for Sept. 10

Students will first start with orientation and learn rules of COVID-19 classroom policies

High-volume littering at Cape Scott draws ire from hiking groups

Popular Vancouver Island hiking spot not closing, but frustration about crowding grows

SFU to drop ‘Clan’ varsity team name

The ‘Clan’ name is shortened from ‘Clansmen,’ and was introduced roughly 55 years ago

New Tory leader must build a strong team in Commons and for the campaign: Scheer

Scheer marked his final day in the House of Commons today as leader of the Opposition

B.C. to hire 500 more COVID-19 contact tracers ahead of fall

Contract tracers add an ‘extra layer’ in the fight against the novel coronavirus

Feds commit $305M in additional funds for Indigenous communities during COVID-19

Money can be used to battle food insecurity and support children and mental health

We were a bit tone deaf: Hobo Cannabis renamed Dutch Love after backlash

Hobo Cannabis has various locations in Vancouver, Kelowna and Ottawa

Most Read