Nelson producer Barbara Bergen (left) was inspired by philanthropist Tom Rand's local talk and joined up with environmentalist Laura Sacks to create 30-second TV spots promoting Citizen's Climate Lobby's carbon fee and dividend system during the upcoming election.

Nelson’s crowdfunded climate commercials go live

Nelsonite Barbara Bergen was inspired by Tom Rand’s talk to create three 30-second shorts for the election season.



Nelson resident Barbara Bergen has always considered herself to be a somewhat apolitical person, consumed with her career and paying little attention to the world around her. Then this year she attended a talk by philanthropist Tom Rand, author of Waking the Frog, and over course of his hour-long presentation she went from “hopeless to hopeful” about the planet’s climate crisis.

“He makes the case that we live in the most affluent time that humankind has seen, and we can afford to address climate change,” said Bergen, who recently completed a crowd-funding campaign to create three climate-themed commercials inspired by Rand’s talk.

“But not only can we afford to, we’re morally responsible.”

When Bergen initially left the Capitol Theatre, she was imagining filming a documentary. But as she continued thinking about it, she settled on the idea of filming 30-second public service announcements first, followed by a larger fundraiser for the documentary.

“My background is I have a 27-year career as a producer of TV commercials, and I had been semi-retired from that, but I thought it through and realized PSAs, television ads the stations run for free when they have unpaid air time, would be ideal.”

Bergen started a crowd-funding campaign along with local environmentalist Laura Sacks, and corralled a talented group of filmmakers for the project who worked for a fraction of their ordinary pay. They eventually raised over $13,000, which was enough to pay honorariums to the artists involved.

“All of the messages in these spots allude to a solution, and it’s the solution Citizen’s Climate Lobby supports, which is carbon fee and dividend,” said Bergen.

Sacks explained the idea would be to put a fee on carbon emissions that would then be redistributed to the communities. She believes it’s the best way for lower and middle class people to adapt to the changing energy standards.

“I was just in Washington, D.C. lobbying and we had 520 meetings with Republicans and Democrats. Behind closed doors we’re hearing the Republicans actually like this idea because it’s not making the government bigger and they’re realizing climate change is a real issue.”

They’ve also met with the four Canadian political parties—one of which, the Green Party, has made carbon fee and dividend part of their platform.

“It’s simpler than cap and trade, so we’re hoping it’s something everyone can embrace,” said Sacks.

The commercials will run both in Canada and in the United States during the elections.

For more information visit citizensclimatelobby.ca.

Nelson producer Barbara Bergen (left) was inspired by philanthropist Tom Rand’s local talk and joined up with environmentalist Laura Sacks to create 30-second TV spots promoting Citizen’s Climate Lobby’s carbon fee and dividend system during the upcoming election.

Just Posted

Nelson considers amnesty on parking fines

Drivers with backlogged fines would have until January to apply

Check This Out: The future just keeps getting friendlier

Anne DeGrace is the Adult Services Coordinator at the Nelson PublicLibrary. Check This Out runs every other week.

EDITORIAL: Federal NDP challenges evident on Kootenay campaign trip

NDP Leader Jagmeet Singh tours the Kootenays in support of local MPs, proportional representation

Gabriel Macdonald to perform at Capitol Theatre

Vocal quartet Vivace includes singer who grew up in Nelson

Playmor Junction Big Band to perform at SD8 schools

Concerts will be held at W.E. Graham, Trafalgar and J.V. Humphries

Feds give formal notice for law to end Canada Post strike

Trudeau government ready to legislate employees back to work after five weeks of rotating strikes

Getzlaf lifts Ducks to 4-3 win over skidding Canucks

Vancouver now winless since Nov. 8

Pressure builds for B.C. to recognize physicians assistants

“We can make a difference and I think we’re being overlooked.”

Senators urge Trump to expedite congressional vote on USMCA

The 12 Republican senators are warning of the dangers of getting the trade pact approved in 2019

Bill just one tool to deter foreign interference in Canadian elections: Gould

Bill C-76 is just one means to deter outside interference in Canadian elections

Hunters fined $14,000 for illegal harvesting

Guns, carcasses seized after two bighorn sheep killed out of season on mining property

Investigation into B.C. legislature officers began in January

RCMP brought in months after former prison administrator started

Legal challenge filed over high-stakes competition to design $60B warships

The federal government had originally said it wanted a “mature design” for its new warship fleet, which was widely interpreted as meaning a vessel that has already been built and used by another navy.

‘There has to be accountability’: victims of sterilization demand action

Morningstar Mercredi says she woke up from a surgery at 14 and immediately broke down when she discovered the baby she once felt inside of her was gone.

Most Read