Baldface Lodge will the be the home base for next month's Signature Series snowboarding event. Though not mentioned by name

Nelson’s ‘wild mountains’ featured on NBC

Though no actual mention of Nelson, the area received huge exposure this past Friday on NBC’s Today Show.

Though no actual mention of Nelson, the area received huge exposure this past Friday on NBC’s Today Show.

Earlier this month a crew from the massively popular American morning news program touched down in Nelson to film a segment for the upcoming Red Bull Signature Series snowboarding event that will take place at Baldface Lodge in early February. Correspondent Jenna Wolfe and her NBC crew spent several days filming at the catski operation just north of Nelson and speaking with world renowned snowboarder Travis Rice who is the Signature Series host.

“Everybody has their idea of paradise. A perfect spot where every dream comes true,” Wolfe waxes while a helicopter shot of the mountainous terrain is featured.

As far as a specific mention of Nelson, the four-minute segment never uses the city’s name. The closest descriptor is “deep in Canada’s wild mountains” and “just over the border in Canada’s British Columbia.”

NBC is a sponsor of the Red Bull Signature Series that kicked off Saturday on the American network. The series will feature a number of adventure sports like mountain biking, freestyle motocross, ice cross downhill and BMX. The idea behind the series is to bring viewers “custom courses from the inspiration of the athletes themselves.”

Travis Rice is one of the world’s top snowboard athletes. His recent The Art of Flight film has bolstered his status even further in the outdoor scene. Rice told TransWorld SNOWboarding Magazine associate photo editor Chris Wellhausen that he chose Baldface because of its reputation for great snow and world class terrain.

“I was very particular about finding the perfect run so we actually looked everywhere, from heli terrain to off-resort,” Rice told Wellhausen. “It became apparent that with the infrastructure needed to run the contest, a cat operation would be the best call. We scoured three cat operations in the area because, statistically, the safest bet was to do something in Interior BC. We wanted to get enough elevation that [the course] could survive some warm spells or a week or two with no snow. That’s why we chose something on a Northeastern aspect. Basically, if it didn’t snow for two weeks, the aspect would still hold good snow. So we found this run [Scary Cherry] on Baldface.”

Rice and a team of builders have been busy planning the course for almost two years. A total of 100 jumps and features were built during the summer months in preparation for the upcoming event. Though unconfirmed, Red Bull has invited the best snowboarders on the planet to take part including John Jackson, Nicolas Müller, DCP, Lucas Debari, Scotty Lago, Kazu Kokubo, Jake Blauvelt, Gigi Rüf, Wolle Nyvelt, Mark Landvik, Devun Walsh, Pat Moore, Shaun White, Terje Haakonsen, Mark Carter and of course Rice himself.

The goal of the event is to bring snowboarding’s elite together in order to crown the best.

“Seeing events like the North Face Masters and the resurgence of the King Of The Hill contest, that stuff is great,” Rice told TransWorld’s Wellhausen. “But you don’t see those contests with the best riders in the world and they’re not showing snowboarding at it’s best just due to the situation. Snowboard films come out every year, and they show the current state of snowboarding. As far as contests, nothing is on par with what you see in a snowboard video. Of course, it’s an impossible situation because when filming people seek the best features. When we go out and off a couple mountain peaks, we might find one, maybe two, really cool features. A video part is the sum of these moments.

“I want to create an event where a contest run has the potential to be more progressive than a video part. I’d like to see this event become the highest echelon of competitive snowboarding. I’m totally backing slopestyle, all the stuff, but I feel that there’s even a level above slopestyle. Riding fresh snow changes everything. I’m hoping that the up and comers will be a big part of these events as they continue in the future. This one is a little legend heavy, but it’s the first year and we had to start it off.”

Rice’s Signature Series is being called Supernatural and will take place February 2 to 9. It will air on NBC on March 31.

Signing off her story this past Friday, Wolfe summed it up for viewers.

“Travis Rice’s Supernatural event is the next chapter in winter’s hottest sport. Pushed to the edge by the creative genius of a man who is more than just a little crazy.”

A link to the promo video can be found at


Just Posted

Nelson, Salmo councils decline to contribute to preservation of Cottonwood forest

The decisions have effectively stalled negotiations between the RDCK and the landowner, Kootenay Land Corporation

KBRH on watch for bed bugs after two recent cases

Spokesperson Mandy Lowery says there has not been a bed bug sighting at KBRH since Dec. 8

Avalanche Canada issues special public warning

Very weak layer buried under recent snow a cause for concern

Coffee card donations return at Wait’s News

The program supplied over 200 cards last year

Trafalgar students build home for sanctuary horse

Grade 8 students collaborated on a project with a local farm sanctuary

VIDEO: Royals reveal the images on their Christmas cards

Prince William and his wife Kate are shown outside in casual clothes, their three young children in tow

Media, robotics, Indigenous studies coming to B.C. Grade 12 classrooms in 2019-20

Provincial tests are also being changed for students in Grade 10 to 12, the Education Ministry said

ICBC to apply for 6.3% hike to basic insurance rates

Crown Corporation said it will be submitting its next basic rate application to the British Columbia Utilities Commission Friday

Stranded B.C. trucker writes final wishes before being rescued 3 days later

‘I was just praying someone would come along’

Canfor Corp. extending temporary curtailment of sawmills in B.C.; cutting hours

Vancouver-based company says the decision is due to declining lumber prices, high log costs and log supply constraints

Canada’s prospective world junior team members await final roster decisions

Thirty-four players were invited to the national junior selection camp

Final phase of Kelowna hospital cardiac centre completed

Finishing new recovery rooms marks completion of $381 million project

Family searching for B.C. professor last seen at Colombian salsa club

Ramazan Gencay, a professor in economics at Simon Fraser University, was last seen in Medellin

Rash of bomb threats a learning opportunity for response capacity, Goodale

Thursday’s wave of bomb threats swept across communities on both sides of the Canada-U.S. border

Most Read