Vice co-founder and CEO Shane Smith (right) gestures as Rogers Communications President and CEO Guy Laurence laughs during an announcement in Toronto on Thursday October 30, 2014. Rogers Media and Vice Canada are ending their three-year-old partnership with the result that TV channel Viceland will cease broadcasting on Rogers cable as of March 31 and Rogers will give up its interest in Vice Studio Canada. THE CANADIAN PRESS/Nathan Denette

Rogers Media cuts ties with Vice Canada

Rogers Media and Vice Canada are ending their three-year-old partnership, pulling Viceland TV channel off the air

Boundary-pushing TV channel Viceland is slated to cease broadcasting as of March 31, as Rogers Media Inc. and Vice Canada end their three-year-old, $100-million partnership.

Rogers said in a statement on Monday it is evolving its Canadian content strategy and will redirect future funding to initiatives that “better align” with its portfolio and brands.

“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” it said.

Rogers said it is also giving up its interest in Vice Studio Canada, established by the partners in Toronto through their 2014 agreement to generate Canadian content for mobiles, tablets, computers and TV screens that appeals to young people.

Ryan Archibald, president of Vice Canada, confirmed the partnership’s end in a separate statement Monday and said that keeping Viceland alive is a priority.

“Vice will continue to grow in Canada in 2018. We have a lot of opportunity ahead of us and will be announcing some new exciting partnerships soon,” he said, without giving specifics.

“Rogers Media’s initial investment helped to establish our studio as a leading producer of some of the most engaging Canadian content out there and we thank them for their partnership.”

Neither Rogers nor Vice would consent to interviews with executives. Rogers spokeswoman Andrea Goldstein said in an email her company alone had spent $100 million through the joint venture on creation of Canadian content, the studio and the TV channel.

Related: Vice suspends two top executives

Carmi Levy, a London, Ont.-based media analyst, said Rogers is likely the partner that decided to pull the plug.

“When you engage in a partnership of this type, I think both sides, and especially a telecom of the scale of Rogers, would expect some kind of return,” he said.

“Here you are just over three years into the deal and obviously the returns aren’t where they’d like them to be.”

He said it’s difficult to tell what Vice’s viewership was because those numbers haven’t been separately disclosed.

Vice Canada said the Rogers joint venture resulted in over 130 hours of original Canadian programming.

It says it now has full ownership of the content library and the Toronto studio after Rogers gave up its 30 per cent stake. It said it plans to continue to build that business.

The 24-hour-a-day Viceland television channel launched in February 2016 with prime-time shows including Gaycation with Ellen Page and Black Market with Michael K. Williams.

It is currently available on all major cable or satellite companies in Canada.

The end of the Rogers-Vice partnership comes as competitors Netflix and Amazon Prime are investing heavily in original programming.

Dan Healing, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Nearby wildfire closes Idaho Peak

The popular hiking spot is off limits to the public

Granite Pointe’s GM honoured among world’s top golf teachers

David Belling has been included on a top-100 list

VIDEO: Nelson Leafs prepare for new season with training camp

Forty-seven players hit the ice last weekend

Former mayor to advise would-be West Kootenay politicians

Christina Benty will lead a candidate workshop on Aug. 27 in Castlegar

Child, 4, attacked by cougar near Fernie

The BC Conservation Officer Service said it happened while the family was fishing

VIDEO: Monday Roundup: Aug. 13, 2018

The Nelson Star’s weekly news roundup

Court hearing on Humboldt Broncos fundraising to test Saskatchewan law

The money has yet to be distributed because Saskatchewan has legislation known as the Informal Public Appeals Act

Fredericton police release scene of shooting spree, but ‘damage’ remains

Residents of a Fredericton apartment complex may not be able to return home just yet

Bus crash in Ecuador kills 23 people, injures 14

The bus hit another vehicle in an area known as dead man’s curve on Tuesday

Trump lashes out at Omarosa, calls her ‘that dog’

Manigault Newman continues promoting her White House tell-all and releasing secret audio recordings

UPDATE: Bridge collapses in Genoa, Italy killing at least 20

Five more people are injured and in serious condition

Man plows truck into Houses of Parliament in London

UK police treat Parliament crash as terrorism, man arrested

Child dies in boating incident in Okanagan

A North Vancouver family was boating on Kalamalka Lake in Vernon when the incident occured

B.C. Wildfires 2018: Province calls for federal aid

More fires have burned in B.C. already this year than did in all of 2017

Most Read