The Nelson Star is inviting its readers to search the paper’s pages for a chance to win an iPad Mini.
There will be a hidden REVEAL Me button somewhere within the colour pages of Friday issues of the Star visible only to those who’ve downloaded the app on their smart phones and tablets.
“They won’t see it without the app,” says Star publisher Karen Bennett. “This is a fun way to encourage people to try the new technology we are featuring in the Nelson Star.”
Along with other interactive digital content found throughout the newspaper, readers will find a hidden REVEAL Me button saying “email to win.” Click the button to enter.
Bennett says the Star can track the number of users trying out the new augmented reality featured in the Nelson paper. She’d like to see more using the technology that has generated so much buzz.
“I know lots of people are talking about it but there are still people who haven’t tried it,” she says. “This is their chance.”
REVEAL ME is an augmented reality pilot project for Black Press (the Nelson Star parent company) and was developed by Nelsonite Gregory Mackenzie.
Only one entry is allowed per day and a special subject line ensures that only those who’ve found the hidden button are eligible. The contest will run for several weeks before a winner is randomly chosen from the entries.
REVEAL Me is free and available for both Android and iPhone as well as tablets through iTunes or the Google Play Store.