A voter marks a ballot behind a privacy barrier in the riding of Vaudreuil-Soulanges, west of Montreal, on election day, Monday, Oct. 19, 2015. Online advertising is coming close to rivalling television when it comes to how Canada’s main political parties got their message out to Canadians last fall. The first election expense reports are now public on the Elections Canada website and show the Conservatives outspent the Liberals in their campaign effort with the financially-troubled NDP well behind.THE CANADIAN PRESS IMAGES/Graham Hughes

TV, online ads, take lion’s share of party election spending, new reports show

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million

Online advertising is coming close to rivalling television in election advertising by some of Canada’s major political parties.

The first reports on expenses from last fall’s federal campaign are now public and show the Conservatives outspent the Liberals in their campaign effort with the financially troubled NDP well behind.

For the first time the expense reports are separating out online advertising as its own category, rather than lumping it in with any ads other than television or radio.

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million.

Television was still the king of the ad wars, with the Conservatives spending $9.3 million on television ads, the Liberals $5.2 million and the NDP $1.9 million.

Overall the Conservatives spent the most on their campaign, coming it at nearly $29 million, with the Liberals in second at $26 million and the NDP, which struggled to raise money in recent years, well back at $10.3 million.

ALSO READ: B.C. Interior First Nation breaks ground on farm-to-gate cannabis cultivation facility

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Elections

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

CHECK THIS OUT: Library offers Summer Reading Club with a twist

There won’t be in-library drop-ins, but there will still be many opportunities to connect with books

New dugouts, netting among renos underway at Queen Elizabeth Park

The Nelson Baseball Association is in the middle of a three-year park revitalization

LETTER: Lockdowns are effective

From reader Brenda D. Cooper

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Ghost gear accounts for up to 70 per cent of all macro-plastics in the ocean by weight

Almost 99% less land in B.C. burned this year compared to 2018

2018 was the worst year on record for wildfires

B.C. orders Coastal GasLink to stop pipeline construction near protected wetlands

The 670-kilometre pipeline is planned to transport natural gas from northeast B.C. to Kitimat

Most Read