Don Cherry poses for a photo in Toronto on Monday, March 10, 2014. Cherry says he’s frustrated about the lack of visible poppies being worn by new Canadians ahead of Remembrance Day. THE CANADIAN PRESS/Darren Calabrese

Don Cherry poses for a photo in Toronto on Monday, March 10, 2014. Cherry says he’s frustrated about the lack of visible poppies being worn by new Canadians ahead of Remembrance Day. THE CANADIAN PRESS/Darren Calabrese

VIDEO: Don Cherry says he was fired, not sorry for ‘Coach’s Corner’ poppy rant

Cherry denies he was singling out visible minorities with his comments

Brash, outspoken, opinionated — longtime hockey broadcaster Don Cherry was never afraid to ruffle feathers during his “Coach’s Corner” segment on “Hockey Night in Canada.”

His latest outburst about new immigrants not wearing poppies cost him his job, and in an interview late Monday night he wasn’t apologizing.

“I know what I said and I meant it. Still do. Everybody in Canada should wear a poppy to honour our fallen soldiers,” Cherry told The Canadian Press, saying Sportsnet fired him.

Sportsnet cut ties with Cherry earlier Monday, saying in a statement that following discussions with Cherry, it was decided it was the “right time for him to immediately step down.”

The network had already apologized Sunday for Cherry’s comments about his belief that new immigrants don’t wear poppies, and in turn, don’t support veterans. Sportsnet president Bart Yabsley said the comments were “divisive.”

“Sports brings people together — it unites us, not divides us,” Yabsley said in a two-paragraph statement that also thanked Cherry for his contributions to hockey and sports broadcasting in Canada.

Cherry, 85, had singled out new immigrants in Toronto and Mississauga, Ont., where he lives, for not honouring Canada’s veterans and fallen soldiers.

“You people … you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that,” Cherry said Saturday night. ”These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.”

Outrage over Cherry’s words mounted until his dismissal was announced.

Cherry, however, denies he was singling out visible minorities.

“I did not say minorities, I did not say immigrants. If you watch ‘Coach’s Corner,’ I did not say that. I said ‘everybody.’ And I said ‘you people,’” Cherry said.

“Irish, Scotch, anybody that’s newcomers to Canada, and they should wear a poppy to honour our dead from the past, whether they’re Scotch or Irish or English, or where they come from.

Cherry added that he could have stayed on “if I had turned into a tame robot who nobody would recognize.”

“I can’t do that after 38 years,” he said.

A hard-nosed career minor-leaguer who won coach of the year honours with the NHL’s Boston Bruins in 1976, Cherry moved in front of the camera in 1980.

Known for his outlandish suits and thumbs-up gesture, Cherry was liable to say anything during the popular first-intermission segment. Over the years, he occasionally weighed in with thoughts on off-ice topics that sometimes landed him in hot water.

“Hockey Night in Canada” was a longtime CBC Saturday night staple, but the show and its games moved to Sportsnet when Rogers landed a $5.2-billion, 12-year national broadcast rights deal with the NHL that began in 2014.

“Coach’s Corner” and HNIC are broadcast on CBC in a sub-licensing deal with Rogers Media, which owns Sportsnet.

“Don Cherry’s remarks on Saturday night were divisive, discriminatory and offensive and we respect Sportsnet’s decision that this is the right time for Don to step down,” CBC said via Twitter from its Hockey Night in Canada account.

“Coach’s Corner” co-host Ron MacLean apologized Sunday evening.

“Don Cherry made remarks which were hurtful, discriminatory, which were flat out wrong … I owe you an apology, too. I sat there, did not catch it, did not respond,” MacLean said.

“Last night was a really great lesson to Don and me. We were wrong, and I sincerely apologize. I wanted to thank you for calling me and Don on that last night.”

The Canadian Broadcasting Standards Council said it was so overloaded with complaints about the segment that it exceeded the organization’s technical processing capacity. The CBSC said it was dealing with the broadcast under its normal process, but was not able to accept further complaints.

Cherry said he is receiving many phone calls and texts of support. He said he doesn’t have any immediate plans.

“I’m figuring out what I’m going to do with all my jackets,” he joked.

READ MORE: Sportsnet fires Don Cherry after negative comments about immigrants

READ MORE: Sportsnet apologizes for Don Cherry’s anti-immigrant comments

READ MORE: Online backlash against Don Cherry for comments on Remembrance Day

Shakir Mousa, who came to Canada from Iraq roughly 30 years ago, said earlier Monday he was hurt and disgusted by Cherry’s words and worried they could ignite hatred and discrimination.

Though he wears a poppy to mark Remembrance Day, Mousa said there are many ways to honour those who serve their country — like his son, who served in Haiti, Afghanistan and Iraq and just returned to Ottawa from his most recent deployment.

“I come from a dictatorship country,” the Montreal resident said. “There is a real appreciation for Canada and what Canada represents … I appreciate what democracy is and what liberty is and the freedom that we enjoy.

“I don’t need somebody like Don Cherry to tell me about it because he doesn’t represent the good side of Canada with comments like these.”

There was no immediate word on who might replace Cherry on “Coach’s Corner” or if it would continue in its current form. A spokesman said Sportsnet was “still considering options for our first intermission segment.”

The list of controversial Cherry moments is a long one.

In 1989, when asked about then-Winnipeg Jets assistant coach Alpo Suhonen, Cherry quipped that his name sounded like “dog food.”

Seven years later, Cherry lambasted Ottawa fans after they cheered for Russia against the U.S. in a World Cup of Hockey semifinal.

“Don’t do it again, it was a disgrace. If Saddam Hussein put up 1,000 missiles at our country, who would you go to for help? The Russians or the U.S.? Don’t do it again.”

Cherry was voted the seventh-greatest Canadian on CBC’s television project, “The Greatest Canadian,” in 2004. He finished ahead of Wayne Gretzky, inventor Alexander Graham Bell and Canada’s first prime minister Sir John A. MacDonald.

That same year, Cherry was publicly reprimanded by the CBC and subjected to a seven-second tape delay when he said only “Europeans and French guys” wore visors.

— With files from Paola Loriggio in Toronto and Rob Drinkwater in Edmonton.

Gregory Strong , The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
81 new cases of COVID-19 detected in Interior Health Friday

One additional staff member at Kelowna long-term care home tests positive, no new deaths

Interior Health says Salmo’s COVID-19 cases have been contained. Photo: Wikimedia Commons
Interior Health: Salmo’s COVID-19 cases are contained

Every person who tested positive has recovered

Pitchfork Eatery’s staff pose with its two Burger Month trophies. L-R: Tao Measures, Michael Hall, head chef Josh Mateschitz, Prabh Gill, John Rutherford, Ben Handly. Photo: Laura Gellatly
Pitchfork Eatery, Kurama Sushi voted Burger Month winners

Pitchfork won two awards while Kurama won Most Original

Nelson schools have stopped recycling anything except cardboard because they are unable to separate recycling to the satisfaction of Waste Management Inc., the contractor that picks up and ships recycling. Photo: School District 8
Nelson schools cut back on recycling

Recycling pick-up contractor says there is too much contamination in the bins

The Village of Salmo has told Cody Puckett and Ashley Nelson that clearing land at this property doesn’t constitute building a property according to a bylaw. Photo: Submitted
Work in progress? Salmo family, village at odds over property construction

Cody Puckett says he’s being evicted from his own land, which the village disputes

Pickleball game in Vancouver on Sunday, November 8, 2020. B.C.’s public health restrictions for COVID-19 have been extended to adult team sports, indoors and outside. THE CANADIAN PRESS/Darryl Dyck
711 more COVID-19 cases detected in B.C. Friday

‘Virus is not letting up and neither can we’

Demonstrators, organized by the Public Fishery Alliance, outside the downtown Vancouver offices of Fisheries and Oceans Canada July 6 demand the marking of all hatchery chinook to allow for a sustainable public fishery while wild stocks recover. (Public Fishery Alliance Facebook photo)
Angry B.C. anglers see petition tabled in House of Commons

Salmon fishers demand better access to the healthy stocks in the public fishery

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(Hotel Zed/Flytographer)
B.C. hotel grants couple 18 years of free stays after making baby on Valentines Day

Hotel Zed has announced a Kelowna couple has received free Valentines Day stays for next 18 years

Farmers raise slogans during a protest on a highway at the Delhi-Haryana state border, India, Thursday, Dec. 3, 2020. Prime Minister Justin Trudeau rejected the diplomatic scolding Canada’s envoy to India received on Friday for his recent comments in support of protesting Indian farmers. Tens of thousands of farmers have descended upon the borders of New Delhi to protest new farming laws that they say will open them to corporate exploitation. THE CANADIAN PRESS/AP-Manish Swarup
Trudeau brushes off India’s criticism for standing with farmers in anti-Modi protests

The High Commission of India in Ottawa had no comment when contacted Friday

Nurse Kath Olmstead prepares a shot as the world’s biggest study of a possible COVID-19 vaccine, developed by the National Institutes of Health and Moderna Inc., gets underway Monday, July 27, 2020, in Binghamton, N.Y. U.S. biotech firm Moderna says its vaccine is showing signs of producing lasting immunity to COVID-19, and that it will have as many as many as 125 million doses available by the end of March. THE CANADIAN PRESS/AP-Hans Pennink
Canada orders more COVID vaccines, refines advice on first doses as cases reach 400K

Canada recorded its 300,000th case of COVID-19 on Nov. 16

Apartments are seen lit up in downtown Vancouver as people are encouraged to stay home during the global COVID-19 pandemic on Thursday, Dec. 3, 2020. British Columbia’s deputy provincial health officer says provincewide data show the most important area B.C. must tackle in its response to the COVID-19 pandemic is health inequity. THE CANADIAN PRESS/Marissa Tiel
Age, income among top factors affecting well-being during pandemic, B.C. survey shows

Among respondents earning $20,000 a year or less, more than 41 per cent reported concern about food insecurity

Victoria-based driving instructors are concerned for their own and the community’s safety with the continued number of residents from COVID hotspots in the Lower Mainland coming to the city to take their driving road tests. (Black Press Media file photo)
Students from COVID hotspots travel to Vancouver Island for driving tests

Union leader calls on government to institute stronger travel ban

British Columbia Health Minister Adrian Dix wears a face mask to curb the spread of COVID-19, during an announcement about a new regional cancer centre, in Surrey, B.C., on Thursday, August 6, 2020. THE CANADIAN PRESS/Darryl Dyck
PHSA bought faulty respirators; spent money on catering, renovations: Dix

Such spending included ‘unnecessary, unbudgeted renovations’ to the authority’s headquarters in Vancouver

Most Read