How the world arrives

The mystique of a tiny mountain town tucked away in the “wild mountains of British Columbia” builds to the outside world.

Travis Rice has taken a liking to the Nelson area and this week has invited some of his high powered snowboard pals to check out the bounty in the mountains.

Every winter the legend of Nelson grows. The mystique of a tiny mountain town tucked away in the “wild mountains of British Columbia” builds to the outside world. As word of our rugged and untracked terrain slowly trickles out via those who venture here, Nelson’s choice as a destination for outdoor lovers is further secured.

This week an army of some of the most influential personalities and corporate brands on Earth will begin to arrive in the Kootenay. Part of the Red Bull Signature Series, the Red Bull Supernatural event will be staged at the Baldface Lodge catski operation in the mountains just north of Nelson. Hosted by renown snowboarder Travis Rice, the event is bringing together 18 of the top snowboarders on the planet who will duke it out in the famous Kootenay snow to see who is the best in the world.

Coming along for the ride will be a support crew from Red Bull, some of the best photographers around and a host of others. Though most of the action will take place in a location unseen by the average, the impact will be felt on the streets of Nelson as those who arrive will be sure to check out our unique vibe.

This kind of exposure just doesn’t happen. We are fortunate to live in an area blessed with what Mother Nature provides, but getting the outside world to take a look means hard work as extreme as the terrain. Operators like Baldface Lodge, Whitewater and the bounty of other winter operations that dot the local map are on the ground every day of winter showing people a good time.

Local photographers and production houses like Freeride Entertainment are in the trenches in the Kootenay and all around the globe. They not only expose our world to the masses, but when out in it boast about where they live. In turn, they help bring the world to our doorstep.

Recent efforts by the Nelson Kootenay Lake Tourism group to bring 24 journalists to our area this past weekend to show us off helps plant important seeds that grow into future travels and big events.

We live in a legendary location to be sure, but it takes great people to write the story people want to read.

 

Just Posted

South Slocan woman killed in Friday crash

Police continue to investigate cause of fatal crash

Ammonia leak shuts down Nelson Curling Club

It’s not yet clear when the leak was detected

Four points for Fawcett as Leafs win 7th straight

Nelson edged the Fernie Ghostriders 4-3

What’s Up: Things to see and do on Family Day

There’s plenty of fun to be had across the West Kootenay this coming long weekend!

Seven Nelson rec projects granted Columbia Basin Trust funding

Nelson’s baseball and tennis clubs were the big winners

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

Lost a ring? This B.C. man will find it for you

Chris Turner founded The Ring Finders, an international directory of metal detector hobbyists

Poverty coalition has high hopes for B.C. poverty reduction strategy

Funding allocation expected to be released with 2019 budget

East Kootenay mine deaths prompt safety initiatives

Teck produces educational video, introduces new procedures after contractor drowns at Fording River

‘How did we get here?’: B.C. mom of transplant recipient worries about measles outbreaks

Addison, 7, cannot get a live vaccine because she has a heart transplant

Bashful Balladeers bring voices to Vernon

Despite hiding behind masks, talent shines with this group

NDP Leader Jagmeet Singh calls for public inquiry over SNC-Lavalin questions

Vancouver member of Parliament Jody Wilson-Raybould resigned from cabinet last week

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

Moose Hide campaign takes message to Canadian schools

Campaign launches new K-12 education platform

Most Read