Nelson's Jeremy Grant on location during the shooting of Where the Trail Ends.

Where the path begins

There is so much talent oozing in every corner of Nelson, it’s hard to celebrate it all. Sometimes we even take it for granted.

There is so much talent oozing in every corner of this community, it’s hard to celebrate it all. Sometimes we even take it for granted.

Just down the alley from the Nelson Star office is Freeride Entertainment. The film/television/commercial production company is in a nondescript location in the downtown, but always bustling with activity. Pass through Herridge Lane on any given afternoon and you’ll see the crew packing camera gear in and out of their offices.

Freeride was started by Derek Westerlund in 1997 and has been written about in local media many times over the years. Westerlund and his talented team have been documenting the action sports scene long before it arrived to primetime television.

In Nelson, the company has become part of the everyday scenery. Outside our borders the team at Freeride are industry leaders. Freeride works with the biggest companies and the brightest stars in the action sports world. They travel the planet and represent our community in a dynamic way.

In this story you can read about Freeride’s latest offering — Where the Trail Ends. A mountain biking film that’s being touted as something unique and trendsetting in the genre.

What makes the story more intriguing for locals is the main players who helped bring it to life. Director Jeremy Grant and one of the film’s star athletes, Kurt Sorge, were raised on the trails that surround Nelson. Young mountain bikers equipped with that oozing talent who had a dream.

Their story is Nelson’s story. Why do people flock here? Why do people stay despite the challenges? What makes this place so special? Grant credits the community: the people and the place. Small enough to care, bold enough to empower its people to excel.

We deliver the stories of people doing great things on a weekly basis. Their achievements are something we can all celebrate and take pride in. Whether it’s music, art, education, business or sport, the people of this community continue to make great things happen.


Just Posted

Seven Nelson rec projects granted Columbia Basin Trust funding

Nelson’s baseball and tennis clubs were the big winners

UPDATE: Two-car accident closes Highway 3A at Thrums

Road expected to open for single-lane alternating traffic at 2 p.m.

1919: Hudson’s Bay Company gets an addition, council votes to exclude ‘undesirable enemy aliens’

Greg Scott brings us five Nelson Daily News stories from a century ago

Call a foul on cancer with the Pink Whistle Campaign

Local basketball referees are raising money for cancer research

Man found dead identified as Andreas Pittinger

Pittinger was known locally for hosting a radio show

VIDEO: Canada’s flag turns 54 today

The maple leaf design by George Stanley made its first appearance Feb. 15, 1965

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Judge rules Abbotsford home must be sold after son tries to evict mom

Mom to get back down payment and initial expenses

Trump officially declares national emergency to build border wall

President plans to siphon billions from federal military construction and counterdrug efforts

Snow turns to slush, rain as it warms up across B.C.’s south coast

Some areas are already covered by more than half a metre of snow following three separate storms

Father to be charged with first-degree murder in Amber Alert case

11-year-old Riya Rajkumar was found dead in her father’s home in Brampton, Ontario

Police track armed kidnapping across Thompson-Okanagan

RCMP allege it was a targeted crime believed to be linked to the drug trade

St. Paul’s Hospital replacement slated to open in Vancouver in 2026

Announced many times, but this time there’s money, Adrian Dix says

Most Read