For the first time, Whitewater is offering customers the option of purchasing their lift tickets in town at either R.O.A.M. on Baker Street or the Whitewater office on Victoria Street.
“We thought that just as a convenience to customers coming from Nelson, but also out of the area, that it would be good to have,” said Anne Pigeon, general manager of indoor operations and marketing for Whitewater Ski Resort.
“A customer can go in either the day before or a week before and we can pre-print the actual lift ticket for that specific day, then they just get to the area and go straight to the lift line.”
Pigeon said they are able to print tickets up to seven days in advance of one’s planned ski day.
“We know that our facilities at the mountain are pretty tight and we get stretched on some of the busier days… it’s kind of a new thing. It just avoids the line-ups at the hill,” she said.
“We’re just trying to make it more convenient for everybody.”
With the new direct-to-lift ticket sales at R.O.A.M., Whitewater has also added an additional shuttle stop in front of the Baker Street store. In addition, a direct-to-lift ticket can be purchased with a shuttle pass as for a small discount.
“The shuttle is a new acquisition for Whitewater as well. This year we’ve taken over the operation of that. We’re pretty excited about it,” said Pigeon.
The shuttle stops at R.O.A.M. at 8:30 a.m., while tickets are available for purchase from 8 a.m. to 7 p.m.