Hockey Canada partners with Fanatics for e-commerce fan gear

Fanatics operates more than 300 online and offline stores

Following in the footsteps of the NHL and MLS, Hockey Canada is partnering with Fanatics on its e-commerce business.

The long-term agreement gives Fanatics exclusive rights across Hockey Canada e-commerce and other retail channels.

While Nike remains the official performance apparel of Team Canada, including the team jersey and Nike “Authentics,” Fanatics will offer the bulk of other fan gear.

READ MORE: Vancouver esports entry in the Overwatch League to be known as the Titans

“Fanatics and Hockey Canada share similar values in delivering exceptional experiences and premium products to fans of our great game,” Mike Ross, Hockey Canada’s chief business officer, said in a statement.

The announcement was made just ahead of the Dec. 26 start of the world junior championship in Vancouver and Victoria.

”This new strategic arrangement will benefit both fans and retailers and is part of our overall goal of growing the licensed sports business throughout Canada’s sports-crazed regions,” said Fanatics Canada general manager Jeff Budway.

Fanatics operates more than 300 online and offline stores, including the e-commerce business for the NFL, MLB, NBA, NHL, MLS, NASCAR and PGA as well as more than 200 collegiate and pro teams.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

PHOTOS: Nelson climate strike packs downtown to demand action

An inter-generational crowd staged a ‘die-in’ as part of the global strike Friday

Nelson’s Cedar Grove Estates affordable housing site to receive $3.2 million in renos

The project was made public during the Nelson CARES annual general meeting

Kootenay Lake ferry to shut down Saturday afternoon

Service to resume Sunday morning at 6:30 a.m.

Mystery illness killing Kootenay bees

Samples being sent to laboratories for analysis

Woman stabbed in downtown Nelson

Victim is in hospital, suspect is in police custody

VIDEO: Grizzly bears fight along northern B.C. highway in rare footage

Cari McGillivray posted the head-turning video, shot near Stewart, B.C., to social media

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

Police arrest B.C. phone scammer linked to illegal call centres in India

Person arrested in Burnaby here on a work visa, says police

Air Canada forced girl, 12, to remove hijab: civil rights group

The San Francisco Bay Area office of the Council on American-Islamic Relations calling for change

Man from Winnipeg who was hiking alone found dead in Banff National Park

RCMP say the man was hiking alone on Mount Temple Thursday

Takaya, B.C.’s intriguing lone wolf, seen eating seal and howling away on Discovery Island

Fun facts about Takaya the wolf, like his a 36-hour tour around Chatham, Discovery Islands

Resident finds loaded shotgun inside a duffle bag in Kelowna alleyway

RCMP seized a loaded 12-gauge shotgun, ammunition, clothing and other items

Graffiti, calls and Snapchat: RCMP probe string of threats targeting Kamloops schools

There have been nine different threats made to four different schools in the city

Most Read